NorthwindPlatform · 2025
setren — a product & engineering studio
We buildsoftware thatships.
Senior team. Modern stack. We partner with founders and product teams to design, engineer, and ship — fast.
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/ ServicesWhat we do
Four practices, one team, shipping the whole product.
- 01
Product Design
From founder sketches to polished interfaces. We run discovery sprints to understand your users, map information architecture, design interaction patterns, and build visual systems that scale. Research-driven, not template-driven — every interface is shaped by real user behavior.
UXUIPrototyping - 02
Web Engineering
Modern stacks: Next.js, TypeScript, edge runtimes. We build type-safe, performant web applications with server components, incremental static regeneration, and CI/CD pipelines that ship with confidence. Every project includes testing, monitoring, and documentation your team can maintain.
Next.jsTypeScriptEdge - 03
AI Integration
LLM-powered features that actually ship — agents, RAG pipelines, evaluation frameworks. We've built production systems with Claude, OpenAI, and open-source models. From retrieval-augmented generation to fine-tuned classifiers, we handle the full stack from prototype to production monitoring.
LLMAgentsEvals - 04
Brand & Identity
Logos, type systems, motion principles, and design tokens. We create the visual language that makes a product feel inevitable — then package it as a design system your team can use in Figma and code. Consistent brand across every touchpoint, from marketing site to product UI.
IdentityTypeMotion
/ Selected Work2024 — 2025
Things we've shipped.
/ Process
How we work.
Four phases. Predictable cadence. No surprises — except in the best ways.
- 01
Discover
We start by understanding the product, the users, and the constraints. No assumptions, no template playbooks.
- 02
Design
Tight design loops with working prototypes. We validate ideas in code, not just Figma.
- 03
Build
Senior engineers ship the product. Type-safe, tested, performant. We stay until it's solid.
- 04
Hand off
Documentation, design system, and a team that knows the codebase. You own everything.
setren is a small team of designers and engineers
based in Jakarta, Indonesia — working with founders to ship product
that feels inevitable — and arrives on time.
We started setren because we saw too many good ideas die in bad execution. Our team brings an average of 7 years shipping products across fintech, healthtech, logistics, and SaaS — and we only hire senior. No hand-holding, no learning on your dime.
R
Rohman
Founder & Lead Engineer
Previously built products at scale across Southeast Asia. Obsessed with developer experience, type safety, and shipping things that matter.
32
Products shipped
18
Long-term partners
7yrs
Average tenure
100%
Senior team